Brand Guidelines
There are two ways for CSD students to get involved with NSSLHA—through National NSSLHA and through their NSSLHA chapter.
But many times, students don't reazlie there are differences between the two. This is most prominant when looking at membership. Students can be:
- a National NSSLHA member,
- a NSSLHA chapter member,
- a member of both, or
- a member of neither.
To minimize confusion, we must all do our part to follow NSSLHA's brand guidelines. Doing so allows us to look like one cohesive family, while also distinguishing between our differences.
Chapter Names
When referring to your NSSLHA chapter, please use:
- NSSLHA Chapter at [Name of University]
- [Name of University] NSSLHA Chapter
When referring to the national organization, please use "National NSSLHA."
Chapter Logos
Affiliated NSSLHA chapters have access to generic chapter logos, as well as college/university-specific chapter logos, which can be found on the Affiliated Chapters webpage. Affiliated chapters must use these official logos for all marketing and communications needs (social media, website, newsletters, printed materials, t-shirts, tablecloths, etc.).
If you're an affiliated chapter and cannot access your college/university-specific logo or have questions about the logo usage guidelines [PDF], please let us know.
Correct Use of Chapter Logos
No Background: The official logo consists of three elements: type, chapter identifier, and sine wave.
Affiliated Chapter: Affiliated chapters may use their university-specific logo.
Dark Background: When using the logo on a dark background, you may use the one-color white version of the logo.
Light Background: When using the logo on a lighter background, you may use the one-color black version of the logo.
Incorrect Use of Chapter Logos
Do Not Change Colors. The chapter identifier is pale blue and the typography and sine wave are dark gray.
Do Not Remove the Sine Wave. The sine wave is an essential part of the official logo and may not be removed.
Do Not Remove the Chapter Identifier. The chapter identifier is an essential part of the official logo and may not be removed.
Do Not Add a Drop Shadow. Adding extra effects will reduce the logo's readability and identity.
Do Not Stretch. To ensure a strong brand identity, the proportions of the logo should never be changed.
Do Not Add Elements. If you're pairing the chapter logo with another logo, put them side-by-side with a quarter inch between them.
Social Media Guidelines
Follow National NSSLHA on each of our social media accounts, and share our posts to make sure you're updating your chapter members with our most accurate information.
Website Guidelines
If you have a website for your NSSLHA chapter, post information about your chapter only and link to National NSSLHA's website if you want to share info about National NSSLHA's programs and activities. Do not duplicate content posted on the National NSSLHA website, as it can quickly become outdated without your knowledge.