2016-2018 Strategic Plan

National NSSLHA's Strategic Plan provides information about the goals, objectives, and strategic initiatives planned to support our Mission, Vision, and Core Values.

Goal 1: Optimize Operational Performance

Objectives

  • Improve communications and performance across regions and chapters
  • Assess NSSLHA programs to better allocate resources

Strategic Initiatives

  • Audit current programs and services to ensure alignment between member needs and organizational resources
  • Create guidelines and task lists for councilors 

Goal 2: Facilitate Collaboration and Growth 

Objectives

  • Assess opportunities to partner with other organizations 
  • Increase service commitments at the local chapters and state associations
  • Create inter-professional networking opportunities

Strategic Initiatives

  • Develop lists of potential partnerships and a strategy for engagement
  • Identify opportunities for financial management/loan resources from other organizations
  • Develop webinars and virtual workshops 

Goal 3: Deepen Member Understanding and Engagement 

Objectives

  • Improve efficacy of communications and marketing efforts 
  • Ensure consistent branding across all NSSLHA components
  • Develop programs to create effective advocates

Strategic Initiatives

  • Assess opportunities for segmented communications and marketing 
  • Create info-tainment materials to highlight membership benefits
  • Audit branding across all components; create guidelines for usage
  • Develop/disseminate messages and tools to explain the importance of legislative work

Goal 4: Build a Strong and Diverse Membership Community

Objectives

  • Increase membership recruitment and conversion 
  • Identify opportunities to better engage audiology students

Strategic Initiatives

  • Evaluate offerings of competing organizations 
  • Understand needs and expectations of audiology students